We all know that there’s nothing like the first impression, but do not underestimate the second and the third one – they might be the one who makes all the difference!
First mistake advertisers and business owners do when deciding on a marketing campaign is appreciating their content through their own eyes, and not through their potential new customer’s eyes.
You spend hours thinking on amazing copy-writing, create an astounding graphic that fits perfectly, and target their audience accurately. The campaign begins, and the phone doesn’t ring even once, there are no purchases for days, and no one subscribes to your new newsletter. So why is that?
“The [...]